Analytics provides a sharp competitive edge for the sales functions across industries. Applications range from the more typical forms of analytics such as sales forecasting to more unique and advanced applications regarding market mix modeling, promotion effectiveness.
We analyze the depth and breadth of the sales data across various geographies, channels, and product attributes. We mine commercial insights from store level sell in data, discover opportunities that can be surgically targeted, develop actionable insights to deliver on strategic business priorities.
The most critical part to develop robust sales & marketing analytics solutions is the ability to associate various sources of data across the global sales & marketing value chain – internal company sales data, category data, profitability data, market & channel investments data, in-store execution data, Household panel data, etc.